Our Story

Marketing consultancy for founders who want a straight answer and
a decent deck.

CT Consult is a bespoke marketing consultancy founded by Chirag Talwar, built on over 18 years across core marketing and communications, aviation, travel and hospitality.

Chirag started his career at Virgin Atlantic, training in London and building a foundational understanding of brand and loyalty from the ground up. He went on to spend many years in senior-level marketing roles across tourism and hospitality, at HVS, Yatra.com, Flight Centre Australia, Royal Orchid & Regenta Hotels, and Indian School of Hospitality, followed by roles with coveted higher education institutions.

At Virgin, FCm, and Yatra in particular, he worked closely on product, technology, AI and customer journeys alongside brand and communications, building a well-rounded, hands-on understanding of the travel ecosystem, deepened further by extensive work travel through the years.

Through CT Consult, Chirag now works with founders and brands on select projects. He holds a postgraduate diploma in Marketing and an Advanced Certificate in Data Analytics for Marketing Decisions from IIM Ahmedabad, completed on campus.

CT Consult isn't building toward becoming a full-service agency. It's built to stay a close, senior-led practice, working as an extension of a founder's own team rather than an outside vendor. The approach stays honest and direct, giving founders and investors the real read they need rather than a polished version of it. Being a non-agency strategy partner means getting involved personally in each engagement, shaping sound marketing strategy while keeping a close eye on cost and marketing burn along the way.

The practice draws on global experience across industries and with multi-cultural teams, brought to bear on each engagement rather than applied as a fixed playbook.